Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.

In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.

Hit PLAY to hear:

• 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years
• 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market
• 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans
• 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website
• 💰 How to sell premium products on Amazon without joining the price war
• 🤖 The AI tools and automation ideas she’s exploring to scale without a big team

Key timestamps to dive straight in:

[04:29] "Doodle Detangler Idea Journey"

[08:24] Trusting EA with Daily Operations

[10:47] Building Trust with VIP Customers

[13:58] Maximizing Amazon Sales via Traffic

[17:22] "Nurturing Customers Beyond Amazon"

[20:00] Listen to Elina’s Top Tips!

Full episode notes here: https://ecmp.info/559

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/