Are You Paying for Sales That Would Happen Anyway? Here’s How to Know
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Are You Paying for Sales That Would Happen Anyway? Here’s How to Know
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Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway?
In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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