“Authentic” and “Storytelling” aren’t in “scare quotes” in the episode title. They are actually quoting two of the central themes of Season 2. (Also quoting Curtis a lot, we might add.) In this episode, he and Tom welcome Megan Sweigart from Kinetic Marketing Communications to thoroughly explore the significance of authentic storytelling in marketing. They discuss the innovative collective agency model (something we hold near and dear, of course!) and the shift in focus from SEO to human-centric messaging. The conversation emphasizes the importance of understanding the customer as the hero of the story, the challenges brands face in aligning their messaging, and the role of executives in personalizing brand narratives.

N.B.:

• Connect with Meagan on LinkedIn.

• Learn more about Kinetic Marketing Communications at kineticcomms.com.

Takeaways:

• Authenticity and storytelling are crucial in marketing, but let’s understand what each of those words actually mean in the modern marketing environment.

• Kinetic operates as a collective agency model—just like Collideascope!

• In a post-SEO world and new GEO reality, the focus should be on writing for people, not algorithms.

• The customer should always be the hero of the story. Where have we heard THAT before?!

• Brands must connect with their audience's needs and emotions authentically, so they understand which stories to tell.

• Executive involvement in storytelling enhances brand trust.

• Data can help align brand messaging with audience expectations.

• Storytelling should be approached like journalism in many ways.

• The impact of a story is more important than the litany of product features.

Find and Follow:

• See all episodes at bullhornsbullseyes.com.

• Follow the show on LinkedIn!

• Learn more about Collideascope and Creative Mill at their respective websites.

• Connect with Curtis and Tom on LinkedIn.

• Check out our newsletter, Amplify and Aim!