Clean data isn’t just numbers—it’s the key to safer, smarter, and more profitable business.

In this episode of Nexus at UCF, host Cory Gunning sits down with Dave Kuketz, Vice President of MDM Global Strategies at Sphera, to explore Master Data Management (MDM) and how it’s shaping the future of business. From the challenges of data governance to the critical role of clean data in safety, sustainability, and operational excellence, this conversation dives deep into innovation, leadership, and the evolving role of data in driving success.

⏱️ Timestamps
00:00 - Welcome to Nexus + Dave Kuketz Intro
01:41 - What inspired your path to data strategy?
03:42 - What is Master Data Management (MDM)?
05:26 - When did MDM start becoming a critical business function?
07:26 - Are there industries that benefit more using MDM?
09:02 - Does every business need MDM?
09:18 - What are the key components of MDM?
12:23 - Is MDM more prevalent in 2025 than ever before?
14:26 - How do organizations begin to implement MDM?
14:59 - The 9P’s
16:12 - Agile supply chain
17:45 - Organizational communication
19:28 - Governance and keeping data clean
20:45 - KPIs
21:09 - Parts and equipment
22:47 - Can MDM be outsourced?
24:31 - What are the biggest challenges with MDM?
29:06 - How do you measure success with MDM?
33:16 - What are some emerging data management trends?
38:55 - What’s something we can take away from your experience?
40:45 - Race analogy
42:55 - Why do cars have brakes?
43:42 - Final thoughts
44:13 - Thank you for tuning in!

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