Episode 17: Playing the Long Game. cover art

Episode 17: Playing the Long Game.

Episode 17: Playing the Long Game.

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Today’s theme is all about the long game for your writing career. In this world of instant gratification and living in the present, making long term plans for anything sounds dull, I know. And marketing can feel like the bane of a writer's existence. We'd much rather be crafting twisty plots and compelling characters than hawking our wares on social media. But the truth is, if you want to build a sustainable career as a crime fiction author, you can't afford to ignore the business side of things.

In the craft segment, I’m talking about a decision that will directly affect your marketing efforts is this: will you write standalone crime novels or a series of novels featuring the same characters?

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