Joelle May’s career has spanned across public relations, label management, events, and more. One area she’s worked in for over a decade is sync and licensing.

And I know what you’re thinking - wtf is sync and licensing? This is exactly why we thought it’d be great to sit down with Joelle and really unpack that.

Joelle has placed music across television, video games, and commercials in North America and Europe.

In this episode, we get to the bottom of what sync and licensing is, how to get your music placed (spoiler: it’s not easy, especially on your own), and a little bit about the legalities and how royalties work.

If you have more questions about sync and licensing, you can contact Joelle May here [mastered link]!

You can also connect with Joelle on Instagram.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by Keith Hundt.