If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.

• Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.

• The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.

• Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.

• The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.

• Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.

• Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.

• Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.

• Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify