What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys?

How do you handle the biggest sales slump you’ve had all year?

In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st.

Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads.

I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader.

If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you.

• [00:00] From 20 qualified leads and 1 sale to a record-breaking $60K month—how I transformed August in 18 days.

• [02:31] Step 1: Reclaiming my spiritual foundation and how reconnecting with God re-centered my identity and decision-making.

• [17:23] Step 2: Rebuilt my funnel (again) by ditching “proven” advice and trusting my instinct to speak to real buyers, not browsers.

• [27:23] Step 3: Slashed ad spend by 50% because scaling a broken funnel doesn’t fix anything.

• [29:40] Step 4: Recommitted to sales calls and showing up for potential clients and leading decisively.
  
  

• [33:13] Step 5: Installed a 7-day deadline with automated follow-up so I’m no longer nurturing indecision.

• [39:21] Step 6: Created a high-ticket, done-for-you offer for clients who don’t want DIY, serving those ready for full-service support.

• [43:21] Bonus step 7: Made it easier for action-takers to apply quickly, removing friction for my most aligned leads.
  
  

1. "Your identity should not be in your business, because if it is, it doesn't matter how good your business is, you're always going to be disappointed."

2. "I really had to get my identity back into my relationship with God and not into the sales numbers, the revenue goals, or even the reputation I have online."

3. "Sometimes leadership as a CEO means stepping back into parts of your business you were hoping to get out of because that’s what’s required to make sales."

4. "It wasn’t luck. It wasn’t just from manifesting. I had to do a lot of work, and I had to make CEO-level decisions."

5. "Being able to respond, not react, is what allows you to grow month after month, year after year without rebuilding from scratch every 90 days."
   
   

I hope this conversation gave you not only tactical insight but a deeper sense of permission to lead from alignment, not urgency.

Remember: Cold streaks don’t define you as a CEO. Your ability to recalibrate and lead with discernment does.

If this episode spoke to where you are right now, I’d love for you to share it with a fellow coach or practitioner who’s building their online business with the same integrity and vision.

And if you haven’t yet, take a moment to rate, follow, and review the show—it helps more mission-driven leaders like you find this space.