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Why keywords, not AI, are still king on Amazon (for now)

Why keywords, not AI, are still king on Amazon (for now)

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 Date: September 1st, 2025 Summary: Kevin King discusses whether Rufus is distracting sellers from fundamentals, how keywords still provide instant ranking benefits, the evolution of Rufus AI, strategies for balanced optimization, and insights from Chinese Amazon seller schools. Key Points Discussed: Why keywords still drive instant results despite AI advancementsThe balance between keyword optimization and conversion optimizationHow Rufus is evolving with transparent reasoning workflow and multi-source discoverySmart seller strategy: building foundation first, then layering AI optimizationCross-cultural collaboration opportunities between Chinese and American Amazon sellersThe impact of ending de minimis exemption on international e-commerce12 free Amazon features every brand should be usingHow to transform photos with AI using HiggsfieldStack Influence platform for micro-influencer collaborations Links Mentioned: Why RUFUS Optimization is hurting your Amazon rankJoin the DragonFish waitlistBillion Dollar Sellers Club12 Free Amazon Features Every Brand Should Be UsingHiggsfield AIStack Influence Platform (10% off code: BillionDollarSellers)Inside China's Amazon Seller SchoolsAxiom Return Solutions Hot Picks: China is flooding Latin America with cheap goodsRazor and Infinite Commerce merge to form new e-com aggregatorWalmart is testing new way to show off 3P seller products in storesScammers using AI to mimic TikTok sellers and steal cashDo you know whether ChatGPT recommends your products?Amazon published key holiday shipping schedule for sellers Stump Bezos Answer: There are 10 million paid OpenAI accounts Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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