Person-to-person beats Company-to-persona
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Person-to-person beats Company-to-persona
-
Narrated by:
-
By:
About this listen
There’s something about B2B that makes marketers want to sound like robots. Brian Krenzer’s not here for it.
In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still get wrong. From defining your ICP to fixing the planning phase, Brian’s take is practical, punchy, and grounded in math. Not vibes. They talk about how your buyer is a person (not a persona), how to explain your product in three sentences (or less), why metrics without context are a trap, and how first-party data is now more important than ever. If you’re chasing ROAS without knowing margin, you’re not managing pipeline. You’re gambling with a blindfold. And if you’ve ever run paid ads that “performed” but still got you fired, this one’s for you.