In this episode of Ignite & Scale, we sit down with Johan Sundstrand — serial entrepreneur and founder of Phyron, one of the most innovative AI scaleups transforming automotive retail.

Johan’s entrepreneurial journey spans over two decades, from building Kalix Finans in fintech (scaled to 60,000 users and acquired by Folksam), to founding Freya News (later acquired by Jabmo), and leading Jabmo’s EMEA commercial strategy before pivoting into automotive. Along the way, he’s raised over €60 million in venture capital and scaled multiple businesses across Europe and North America.

In this episode we cover:

• The origin story of Phyron and how it’s redefining vehicle retail through AI-powered, video-first listings.
• Scaling a SaaS platform to 4,000 dealerships in 40+ countries, streaming 700,000+ videos monthly.
• Lessons from Johan’s entrepreneurial path: persistence, product vision, and knowing when to pivot.
• His perspective on AI’s role in the future of automotive retail — and how SaaS founders can future-proof.
• Why stepping back as CEO in 2025 is the right decision, and the leadership lessons behind it.

👉 If you’d like to connect with Johan directly, you can reach him on LinkedIn.

More episodes at:
🎧 www.cambriaprivatecapital.com

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