Video games are big fun and even bigger money.

The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide.

Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.

Few have had as much success as Level Ex – which develops video games for physicians.

Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.

Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes.

He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.

For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.

And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: “Deep Reflection” by DP and Triple Scoop Music.