16 | Jacob Najjar: I Built 9 Stores After Being Robbed & Burnt Down
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16 | Jacob Najjar: I Built 9 Stores After Being Robbed & Burnt Down
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About this listen
Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.
In this episode, we sit down with Jacob Najjar, founder of Thirsty Monkey, to uncover how he transformed a small acai shop in Wentworth Point into a thriving brand with nine stores across Australia. Jacob opens up about his challenges, from battling through COVID-19 to facing armed robberies, and shares the resilience and vision that kept him going. We also dive into his trip to Brazil, where he connected with the roots of acai, and the lessons he’s learnt building a business from scratch.
💡 What You’ll Learn in This Episode: ✅ How Jacob grew Thirsty Monkey from one shop into nine locations ✅ The role acai plays in his brand and what he discovered in Brazil ✅ How to scale a business during unpredictable times like COVID-19 ✅ Lessons from overcoming setbacks — from robberies to burnt-out food trucks ✅ The mindset needed to turn obstacles into opportunities
🔔 Watch now and discover how Jacob Najjar built Thirsty Monkey from humble beginnings into a national success — and how you can apply the same principles to your own entrepreneurial journey! 🔔