In this raw and honest Monday Myth Busting episode, Heather tackles one of the biggest lies in entrepreneurship and personal development: that "massive action" equals success. Through vulnerable storytelling about her own addiction to doing, she reveals why frantic activity often masks deeper identity issues and keeps us stuck in cycles of exhaustion and self-sabotage.

• The psychology behind "doing addiction" and why it becomes unconscious
• How the need to constantly fix, learn, and figure things out is actually avoidance
• The role of AI in helping us avoid showing up authentically
• Why identity-level beliefs determine success more than strategy
• The power of vulnerable humanness in an increasingly artificial world
• The difference between "trying" and actually making things happen
• How to check your energy before taking any action

1. You can't out-hustle your identity - if you believe you're meant to fail, you'll prove yourself right
2. Your identity is your operating system - strategies are just apps that won't work on faulty software
3. Vulnerable humanness is your competitive advantage - especially in our AI-dominated world
4. Energy matters more than activity - one aligned action beats a hundred desperate ones
5. The antidote is simple - check your energy before you act

Chapters:

• 00:10 - Reflecting on Your Progress
• 00:43 - The Cost of Hustle Culture
• 03:08 - Understanding the Roots of Failure
• 05:31 - The Power of Identity in Achieving Success
• 06:01 - Embracing Strategic Action

Before taking any business action this week, pause and ask: "What energy am I bringing to this?" If it feels desperate or forced, stop and align your inner game first.

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• Choosing Happy Podcast: www.choosinghappypodcast.com
• Connect with Heather V Masters for transformation work

Tune in next Monday for another myth-busting session where we challenge conventional wisdom in personal development and entrepreneurship.

Tired of the same patterns keeping you stuck?

Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breaker

Want to dive deeper? Drop me an email: heather@heathervmasters.com

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