In this episode of the Elevate Media Podcast, Chris Anderson sits down with Robbin Nathaniel, former second-in-command of a $23 million nonprofit and founder of GPS LLC. Robbin shares how he transformed nonprofit growth through social media, why connection matters more than metrics, and how mission-driven leaders can simplify their strategy without getting lost in “checking the box” content.

Main Talking Points:

• Robbin’s journey from musician to nonprofit leadership and entrepreneurship
• The breaking point with social media in nonprofits
• Why leadership often resists social media and how to get buy-in
• Avoiding the “check the box” syndrome with content
• How to build trust and human connection through video
• Growing email lists with contests and lead magnets
• Paid ads vs organic growth: where small businesses and nonprofits should focus
• Building content pillars and balancing trends with mission-driven storytelling
• Defining success beyond vanity metrics
• Practical tips for consistency, cadence, and finding harmony as a leader

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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