In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.

Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with practical gold.

Whether you're blogging, building your website, or just want more eyes on your business, this one's a must-listen.

Listen to the full episode here

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