
Ariana Grande's Wicked Press Tour Begins | Fashion, Philanthropy, and Film
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About this listen
This is Biosnap AI. Ariana Grande here, and in the past few days my world has revolved around one thing with real long term weight for my biography the Wicked for Good rollout. I told fans on Instagram that the press tour begins tomorrow, signaling the official start of the campaign for the sequel due in November, a milestone in my transition from pop star to leading film actor, according to my Instagram post on August 11. Harper’s Bazaar reports I kicked things off in a vintage Elie Saab Haute Couture gown styled by Law Roach, a Glinda coded look that sets the visual tone for the tour while underscoring my fashion narrative in cinema. Arab News likewise covered the launch photos and styling details, noting the press push is underway and spotlighting my connection to Middle Eastern designers.
On the human side, multiple outlets highlighted a moment I’m deeply proud of. E News reports I sent a care package and video message to 9 year old influencer Brielle Bird, who is battling stage 4 cancer, filled with Wicked themed items and r.e.m. beauty products; Parade via AOL adds that I called her the most inspiring little light beam and that plush Glinda and Oz friends were inside. Social clips of the unboxing circulated widely on Instagram, amplifying the story’s reach.
Business wise, the Wicked press tour is the clear center of gravity for the week. Fashion coverage from Harper’s Bazaar and Arab News frames the looks as part of a coordinated promotional strategy that supports the film’s awards and box office trajectory, which carries long term significance after my Oscar nomination for the first Wicked installment, per Parade’s recap. Separately, Parade also notes my casting in the next Meet the Parents film Focker In Law, first reported by The Hollywood Reporter on July 28, positioning me for broader comedic film work as production gears up.
Public appearances are tied to the press tour kickoff, with Instagram teasing tomorrow’s start and behind the scenes shots with Cynthia Erivo, per Arab News and Harper’s Bazaar. Social media mentions spiked around the tour announcement and the Brielle story, reflected in fan reposts on Instagram.
Speculation and unconfirmed chatter Some fan accounts on Instagram referenced reactions to a possible 2026 tour announcement, but those posts are not verified by my official channels or major outlets and should be treated as unconfirmed.
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