Der Stubenfliegen-Effekt
Wie wir unbewusst Entscheidungen treffen
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Der Stubenfliegen-Effekt
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About this listen
Kleine Impulse, große Verhaltensänderung: Das ist der Stubenfliegen-Effekt!
Unsere Entscheidungen sind weniger rational, als wir denken. Ob im Kino, im Restaurant oder im Straßenverkehr – überall beeinflussen subtile Reize unser Verhalten. Manche davon sind nützlich, wie die berühmte Stubenfliege im Flughafen-Pissoir, andere hingegen lenken uns in eine falsche Richtung. Dieses Buch zeigt auf unterhaltsame und kluge Weise, wie Nudging funktioniert, wo es uns hilft – und wo wir besonders wachsam sein sollten.
Der internationale Bestseller: Eine spannende Einführung in die Kunst der sanften Manipulation.
Please note: This audiobook is in German.
©2025 Eva van den Broek, Tim den Heijer (P)2025 John von RBmedia VerlagWhat listeners say about Der Stubenfliegen-Effekt
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