Crafting Cocktails: An Inside Look at Liquor Lab's Unique Experience Pt. 2
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Crafting Cocktails: An Inside Look at Liquor Lab's Unique Experience Pt. 2
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About this listen
- Liquor Lab was established as an experiential marketing platform to enhance consumer engagement with spirits brands.
- The unique concept behind Liquor Lab involves teaching individuals how to craft cocktails hands-on, thereby facilitating deeper brand loyalty.
- Each class at Liquor Lab lasts 90 minutes and covers the preparation of three distinct cocktails with various themes.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.