The Conversion Podcast | Episode 2 | Rethinking Experimentation Program Maturity
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Conversion Podcast | Episode 2 | Rethinking Experimentation Program Maturity
-
Narrated by:
-
By:
About this listen
How mature is your experimentation program, really?
In this episode of the Conversion Podcast – Coffee Break Edition, Matt is joined by Steph, Senior Consultant at Convergent, to discuss how companies can better evaluate and grow their A/B testing and digital experimentation programs using a new, evolved maturity framework.
They break down:
- The 5 stages of experimentation maturity (Reactive to Optimized)
- Why the classic “Packet” model needed an update
- Key dimensions of maturity: goals, delivery, culture, tools
- How to benchmark your team and set actionable growth goals
- Common pitfalls, including over-engineering and under-tracking
Whether you're just starting out or looking to scale your experimentation practice, this episode offers practical insights to improve velocity, volume, and value—and turn your testing program into a true growth engine.
What listeners say about The Conversion Podcast | Episode 2 | Rethinking Experimentation Program Maturity
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.