Creating a Brand With Real Staying Power ft. Nutbar CEO Kate cover art

Creating a Brand With Real Staying Power ft. Nutbar CEO Kate

Creating a Brand With Real Staying Power ft. Nutbar CEO Kate

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In this episode of Beyond Limits, Olivia sits down with Kate Taylor Martin—a holistic nutritionist, mom of three, and the founder and CEO of Nutbar, the cult-followed wellness café redefining what it means to feel good.

What started as a vision board project during nutrition school has become one of Toronto’s most beloved brands—with six locations (and eyes on New York 👀), a fanbase of loyal smoothie addicts, and a reputation for uncompromising quality. From hand-making nut milk before it was cool to launching their own industry-disrupting product, barmilk, Kate and her team have built a movement rooted in nourishment, community, and integrity.

She opens up about starting Nutbar with zero business background, how she created a “healthy coffee shop” alternative to the usual muffin-and-donut fare, and the behind-the-scenes of opening locations with a baby strapped to her chest (literally).

Kate is most inspired by the idea that humans are meant to feel good—and through Nutbar’s food, education, and mission, she’s helping people thrive while navigating modern-day life.



Key Takeaways:

🥥 The brand was born in her kitchen.
Kate shares how a school project, a cash register obsession at age 10, and a deep love for superfoods became the foundation of Nutbar.

💡 Craveable isn’t just a buzzword—it’s a wellness philosophy.
When your food is high-vibe and high-integrity, people don’t just like it. They keep coming back.

📈 Growth doesn’t have to mean compromise.
Even eight years and six locations in, Nutbar’s menu still uses homemade nut milk with no fillers, no gums, and no shortcuts.

🫀 Business with soul hits different.
Kate reveals how community, intention, and “feel-good frequency” shape every decision they make—from hiring to partnerships to product drops.

👩‍👧‍👦 You can build while raising little ones.
With three kids and multiple locations, Kate shares what balance actually looks like—and how to honour your version of success.

🗽 The next location might be in NYC…
Manifestation meets momentum: Kate drops a major hint about Nutbar’s next big move.


Links:

Learn more about Nutbar: https://nutbar.co/

Follow Nutbar on Instagram: https://www.instagram.com/nutbar.co/

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