Think you can just Google your way to a reliable supplier? Think again.

In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025.

From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business.

Whether you're just starting out or scaling to 8 figures, this episode is packed with tactical insights to help you source smarter and stay competitive in today’s global e-commerce landscape.

🎯 Takeaways:
- Why "just Googling it" leads to sourcing disasters
- The #1 mindset mistake most Amazon sellers make
- How cultural differences can ruin (or build) your supplier relationship
- Why you should always meet your factory in person
- The secret to scaling: reliable backup suppliers
- What to do when market conditions shift—without panic
- Why cutting costs ≠ better margins
- What makes Vietnam a rising sourcing star
- Why there’s no single “China alternative”

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Connect with Omer and The Sasson Company Limited
Website: https://thesassoncompany.com/consultation-and-sourcing-coaching
Facebook: https://www.facebook.com/omer.sasson.sourcing
Instagram: https://www.instagram.com/omersasson
Linkedin: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade

Youtube: https://www.youtube.com/@OmerSasson

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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