How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?

We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.

Ready to take notes? (And, most importantly, take action?)

SOME EPISODE HIGHLIGHTS:

(0:38) Want to carry on with the conversation? Join our FREE Facebook group.

(3:04) Take action - build one campaign at a time.

(5:07) Why are campaigns with multiple emails more effective?

(12:40) 1. A delivery sequence.

(15:40) 2. A welcome sequence.

(19:23) 3. A direct sales sequence.

(22:37) 4. A content-led sequence.

(27:57) 5. An objection handling sequence.

(33:19) 6. A risk reversal sequence.

(34:20) 7. A subscriber engagement sequence.

(39:01) Subject lines of the week.

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The email campaign examples we're giving you here are the ones we think you must have in your business, but don’t get overwhelmed by this advice. Build one campaign at a time and then improve them later because you cannot optimise what doesn’t exist!

We cannot predict perfection, so we should stop waiting for it - we can only polish our progress. So don't wait to start your email marketing until you have all the sequences fully written, optimised, and reviewed. You'd be delaying action and creating a noble obstacle. Just get something out there because, with email marketing, you’re building relationships with people. We need to stop acting like every email is a performance!

Some campaigns could have as few as one email, but you can add as many emails as you want to a sequence. Some of our campaigns are made up of up to 30 emails - it depends on what they are and what they do. A sequence of multiple emails will always outperform one single email. That's because none of us is getting a 100% open rate on our emails (not even Google!) Even if you’re getting a healthy 40% open rate, 60% of your subscribers are still not seeing those emails.

Also, we are all inspired by and connect with different things. If you tell someone that a particular offer is expiring soon, they might buy because they're motivated by loss. But the same email might not work for someone who's motivated by different things. Instead, you might be able to get their attention by offering a bonus, for example. Having a sequence of emails in a chain with time delays between them always outperforms a singular email.

We recommend you pre-write and automate your email sequences because, that way, they’ll perform for you no matter what's happening in your life or business. Having automated email sequences gives you flexibility. Your pre-written emails are an asset - not a liability!

If you spend time sending out broadcast emails, you can never use that email again, and you won’t get that time back. But if you write your emails into automated campaigns that every subscriber in your list will receive, you're building an asset that’s going to serve you time and time again. Automated campaigns are effective not only because they help you make sales, but also because they allow you to deepen the relationship with your subscribers (or help you re-engage them). It depends on the point of the campaign.

The key is to build your email campaigns as an asset that compounds and serves you for as long as you...