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Attracting and Retaining Corporate Sponsorship

By: Nancy Michaels
Narrated by: Nancy Michaels
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Publisher's Summary

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.

You'll learn how to:

  • Generate a fabulous idea sponsors will embrace
  • Identify and ensure that the corporate vision and goals are in alignment with what your idea accomplishes
  • Introduce this idea to the highest-level person within the corporation
  • Present an outstanding proposal/offer
  • Under-promise and over-deliver
  • Always be willing to increase your value by offering sound advice, even when it's not to your advantage
  • Be prepared to pounce when you hit the mark
  • Treat the sponsor as a valued client
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