AUTHOR

Roger Jackson

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I have spent 40 years in the marketing world. More than a few years in big company brand marketing, places like Unilever, Kraft, United Biscuits, then a period consulting following by my big play - creating Shopper Intelligence a global market research business. I am an enthuiast for all things human, marketing business and data. The longer I spend in this space the more intriguing I find the interaction between companies, their people. Their products and the human beings that buy them! I travel around the world now my kids are adult and seeing how different cultures go about their daily lives adds a whole new level of interest.
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