Richard A. Moran
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Richard A. Moran

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Besides being a winemaker and a preservationist, Richard Moran’s background includes serving as a CEO, a college president, a venture capitalist and an author he is an authority on workplace issues and hosts a weekly radio program on KCBS, "In the Workplace" and has written ten books about management. Rich has also served as a director on public and private corporate boards. He lives in California’s Wine Country. Moran has served as a CEO, a college president, a venture capitalist, and a top-level consultant. He is a set of one. He has worked for or with some of the world’s leading organizations including Accenture, Apple, News Corp, American Airlines, PG&E and many others. He prides himself on his matter-of-fact manner of consulting and believes that many parts of the business world are needlessly complicated. Moran holds a Ph.D. in organization behavior but his work is not academic. Research is important but he believes what is just as critical are the observations one can make by being in the “trenches” of business. His observations are candid, humorous and true. Among his key observations in his latest work are: - Actions follow intent. If you don’t have an intent, you are guessing about actions. - Self-awareness is not a soft skill. Knowing yourself will help you make decisions. - Taking risks is important. We usually take the safe route, and it may not be the best route. Moran is a veteran of Silicon Valley and has seen companies and leaders come and go. He has been an investor in successful companies as well as those who failed. He has served on corporate boards such as Glu Mobile and not-for-profit boards including the CraigsList Foundation. He still serves as an investor/advisor and is current on what is happening in the business world from Elon Musk to the “Great Resignation” and the “Great Layoff”. His mother’s career aspiration for him was to be a mail carrier. He has exceeded her expectation.
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