Matt Sucha
AUTHOR

Matt Sucha

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Many years ago, a single book changed Matt’s life. Inspired by the power of behavioral economics, he left the safety of his corporate job to become the founder and CEO of Mindworx and, a decade later, one of the world’s top experts on consumer psychology in sales and marketing. From the very beginning, Matt has pursued a single mission—to help companies harness the power of consumer psychology and boost the effectiveness of their sales and communication. Together with his team, Matt has trained and advised the biggest brands in finance, insurance and telco, helping them increase sales, boost conversions and design great products. Matt is the creator of the SURF™ Method, a breakthrough framework that has made Mindworx a global leader in consumer psychology training, with licensed trainers delivering programs across four continents. He is also the author of The Hidden YES, a book that distills a decade of consulting and training experience into practical strategies for boosting sales in finance and insurance. In his free time, Matt loves hiking in the Dolomites, getting lost in historical novels, and perfecting his cappuccino latte art. Matt’s motto: “The surest way to fail is not to try at all.” Name: Matt Sucha Position: CEO at Mindworx
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  • The Hidden YES cover art

    • The Hidden YES

    • Decoding Consumer Psychology to Boost Sales in Finance and Insurance
    • By: Matt Sucha
    • Narrated by: Tim Morgan
    • Length: 5 hrs and 54 mins
    • Release date: 15-12-2025
    • Language: English
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