Karina Karn
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Karina Karn

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Karina Karn, MSc, is an internationally recognised behavioural marketing strategist and founder of AB PRESS, an independent UK-based publication exploring branding, consumer psychology and behavioural strategy. Her mission is to bring the principles of consumer psychology to a world of generic marketing, helping brands reconnect with the human mind behind every decision. After years collaborating with international companies across Europe and the UK. Her first book, INVISIBLE TRIGGERS, decodes how emotions, bias and perception silently drive what people choose, trust and buy. With a Master’s degree from a leading European university, her work has been pressure-tested in high-performance business environments. She is a trusted expert for NewtonX, the network used by Fortune 500 brands, and a regular voice on London’s keynote stages and business media.
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  • Invisible Triggers cover art

    • Invisible Triggers

    • 37 Psychological Biases That Drive Consumer Choice and Brand Growth
    • By: Karina Karn
    • Narrated by: Karina Karn
    • Length: 1 hr and 53 mins
    • Release date: 09-12-2025
    • Language: English
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