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Named one of the world’s top 35 voices on sustainability, John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John travelled the globe studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s.
An expert in sustainability, ESG, and strategic communications, his mission is to move sustainability from theory to practical strategies that help people and businesses confidentially make real impact. To get there, he shares his message through books, consulting to businesses, and keynote speaking to audiences around the world.
John’s global career has taken him from Los Angeles to New York, Shanghai to Seoul to Melbourne. He’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals capitalize on the benefits sustainability offers.
Considered Australia’s leading independent authority on greenwashing, he is a regular contributor to major publications and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is the Chair of The Conference Board’s Asia and ANZ Sustainability Leaders Councils, advises the United Nations, and serves on the board of advisors to the Anti-Greenwash Charter. He is the author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet” (2020), “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You” (2023), and “Strategic Sustainability: A Pragmatic Blueprint for Responsible Business” (2026).
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