Television Business

The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

If you've ever dreamed of being in charge of your own network, cable, or web series, then this is the book for you. The TV Showrunner's Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV's most lauded series.

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

A memoir by the legendary television executive detailing his pioneering work on Saturday Night Live, Sunday Night Football, the Olympics, the NBA, music videos, late night, and more. 

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

From humble beginnings as a schoolgirl and young violinist in Maywood, Illinois, Sheila Johnson rose to become one of the most accomplished businesswomen in America. A cofounder of Black Entertainment Television, she became an entrepreneur and philanthropist at the highest levels. But that success came at a painful personal cost. Filled with sharply drawn, emotionally powerful scenes, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life.

Recommended by agents and acting coaches, Acting in Chicago, 4th Edition demystifies the question of how to build a rewarding, sustainable, and profitable acting career. Everything you need to make a full-time living as a Midwest-based actor is at your fingertips in this updated edition.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

In Jim Cramer's Mad Money, TV's champion of the middle-class investor walks you through the key decisions investors have to make: understanding your tolerance for risk and defining your goals, doing the essential homework on a stock, and knowing how to buy and sell stocks the right way - the Cramer way.

The Monkees had everything: a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to 2024. A must-listen for music fans, Monkee Business is the definitive biography of a rock and roll legend.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

Flipping TVs is a business model that is often overlooked, but those who are getting involved and know what to look out for can make impressive additional incomes–with very little effort.

ガラポンTVは、地上デジタル放送8局の番組を1セグで、最大4カ月分（ ハードディスク増設時）全番組録画(=全録) し、スマートフォン、タブレット、PCなどでいつでもどこでも見たい番組を視聴できる画期的な録画機。ガラポンTVの特徴や開発経緯、将来展望などについて、ガラポン株式会社代表 取締役の保田歩氏に、元MACLIFE編集長の高木利弘氏がインタビューしました。起業する決断のタイミングや、困難に遭っても折れない心の持ち方、ビジネスモデルの組立方など、ベンチャーを志す人は必聴です。

Tyler Stewart knows he’s going to be a television star. He’s funny, and his uncle Pete is a writer for the most popular show on TV. Best of all, Tyler’s parents have just sent him to visit Pete in Hollywood. Talk about luck - no more of his mom’s worrying and his dad’s instructions, for the rest of his summer vacation. Everyone in show business needs a break, and Tyler is sure this is going to be his. Now Tyler has two weeks to land an audition and impress the sitcom’s moody star.

Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.

Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure.

Bob Circosta has packed his decades of experience and knowledge into a book that can and will help you maximize your sales potential and ability to communicate your message—whatever it may be—to anybody, anywhere.

Get on TV!, Jacquie Jordan brings her expert advice straight to you - the entrepreneurs, experts, authors, and future reality stars looking to land a television spot....Jacquie Jordan has been involved in booking, supervising or producing over 10,000 television guests, as well as coaching countless people on how to get on air.

Are you worried about your kids because they seem unmotivated, unwilling to do anything, and are having difficulties in life? Have you or a loved one gained weight? Are you always upset about every little thing on the news? Maybe you need to turn off the television! The boob tube, as it used to be called, breeds violence and laziness in society. A large minority of the population sits in front to the television every day, soaking in advertising and political propaganda, watching violence and sex, and gaining weight.