Strategic Communication

Whether you're starting a new business or you've been trading for a while, Creating a Business Plan for Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a 30-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept.  

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Your value to your clients extends well beyond the diligent bookkeeping you bring into their business–it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask.

To communicate effectively, you don’t need drama, and you definitely don’t need charisma. What you need is a thoughtful process to make choices that serve your audience and communication objective. It may not be entertaining, but it is always productive.

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework—the Strategic Fitness System—containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

Read by the author. Listen to this updated and revised edition of the international bestseller, with new chapters covering communication and AI. 'Filled with practical, tactical advice, this book is indispensable' – Kim Scott, bestselling author of Radical Candor Stanford lecturer and host of...

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

Transform executive pressure into strategic influence by mastering clear management communication and conflict resolution. Whether prepping for a tense review on your morning commute or aligning a remote team, authoritative messaging is your ultimate tool. Build durable trust with every word you...

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop...

Apply systems thinking in your problem solving, decision making, and strategic planning without the need to become a technical professional. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The guide presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use.

Molti clienti mi hanno chiesto di realizzare un corso rapido e intuitivo per coloro che vogliono avere una panoramica chiara e esaustiva sulle azioni chiave da mettere in pratica per migliorare la loro presenza online.

Unlock the power of emotional intelligence in leadership with this insightful guide! This book offers a comprehensive exploration of emotional intelligence, divided into several sections that delve into its key aspects. We begin with foundational concepts, providing you with a clear understanding of what emotional intelligence is and why it is essential for effective leadership. From there, we dive into communication strategies designed to foster open and honest dialogue within your team.

Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan’s gone to hell.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Enhance your conversation confidence with 11 strategic conversation frameworks! Do you find yourself frantically searching for what to say in a conversation? Do you feel trapped in silence in social situations? With the right strategy and basic know-how of the elements of communication, the issue of “how to talk to people” will be a thing of the past.

As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help us make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilize the power of emotions.