Social Cognition

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want. Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as...