Popular Myths

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

“As I sat in the front row that day, I was 80% faking it with a 100% real Gucci bag.” Samhita Mukhopadhyay had finally made it: she had her dream job, dream clothes—dream life. But time and time again, she found herself sacrificing time with family and friends, paying too much for lattes, and limping home after working for twelve hours a day. Success didn't come without costs, right? Or so she kept telling herself.

Did NASA really spend millions creating a pen that would write in space? Is chocolate poisonous to dogs? Does stress cause gray hair? These questions are a sample of the urban lore investigated in this audiobook, Fact or Fiction: Science Tackles 58 Popular Myths. Drawing from Scientific American’s “Fact or Fiction” and “Strange But True” columns, we’ve selected 58 of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

The stuff of conspiracy theories makes for great, entertaining stories in movies, books, and television. And there is no shortage of subjects: from who really killed JFK to the truth behind 9/11. And then, there are subjects from alien invasions to the Moon landing was simulated - theories that are truly out of this world, which according to some, is flat. Many of these crazy concepts have jumped off the pages or screens to become so pervasive in our culture that thousands - even millions - subscribe to them as reality.

The editors of Scientific American’s best-selling Fact or Fiction: Science Tackles 58 Popular Myths return with Fact or Fiction 2: 50 (More) Popular Myths Explained. We cast an analytical eye on another collection of urban lore and cultural myths that persist so long in our collective consciousness they acquire a ring of truth. Who hasn’t heard the “five-second rule”, which insists that food dropped on the floor is safe to eat if it’s picked up within five seconds? How many of us have been told to “feed a cold, starve a fever"?

This is George Dasent's classic collection of Scandinavian folklore. This is not about Norse mythology per se; so if you are looking for tales of Odin, Loki, and Freya etc., you will have to look elsewhere. Rather, this is an anthology of folk tales, similar to the Grimm Brothers', or Campbell's Popular Tales of the West Highlands. All of the usual suspects are in place, including giants, trolls, witches, evil step-siblings, magical boons and tasks, and anthropomorphic animals.

Final Fantasy is one of the most iconic and beloved video game series in the world. Since its inception, its titles have adopted names, themes, and stories from across global mythology, including the beliefs of the Vikings. This book embarks on a detailed exploration of how Norse lore in particular influenced the writing and design of Final Fantasy VII - arguably the most critically acclaimed of the franchise - and its wider Compilation. This work is presented as a tribute to the metaseries Compilation of Final Fantasy VII.  

While the Western was dying a slow death across the cultural landscape, it was blazing back to life as a video game in the early twenty-first century. Rockstar Games' Red Dead franchise, beginning with Red Dead Revolver in 2004, has grown into one of the most critically acclaimed video game franchises of the twenty-first century. Red Dead Redemption: History, Myth, and Violence in the Video Game West offers a critical, interdisciplinary look at this cultural phenomenon at the intersection of game studies and American history.

Uncover the fascinating and complex women from mythology and folklore with this collection of stories profiling powerful goddesses, mighty queens, and legendary creatures. Get inspired with 50 fascinating stories of powerful female figures from mythologies around the world. From heroines and deities to leaders and mythical creatures, this collection explores figures of myth who can inspire modern listeners with their ability to shape our culture with the stories of their power, wisdom, compassion, and cunning.

Before Chelsea Conaboy gave birth to her first child, she anticipated the joy of holding her newborn son, the endless dirty nappies and the sleepless nights. What she didn't expect was how different she would feel. It wasn't simply the extraordinary demands of this new role, but a shift in self—as deep as it was disorienting. In truth, something was changing: her brain. 

In 1970, Erin Keane’s mother ran away from home for the first time. She was thirteen years old. Over the next several years, and under two assumed identities, she hitchhiked her way across America, experiencing freedom, hardship, and tragedy. At fifteen, she met a man in New York City and married him. He was thirty-six. Through a deft balance of journalistic digging, cultural criticism, and poetic reimagining, Keane pieces together the true story of her mother’s teenage years, questioning almost everything she’s been told about her parents and their relationship.

Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called "modern myths." But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did.  

Since the 2008 recession began, sales of Atlas Shrugged have surged and the novel (and author Ayn Rand) have landed at the center of American politics. Whether you decide to embrace Ayn Rand's ideas, reject them, or simply want to be able to participate in an informed way in conversations about Rand's ideas, this slim volume will help you understand her revolutionary philosophy and identify the myths circulating about her ideas. Four authors identify some prominent myths, show why they are false, and state the plain facts that the myths conceal.

Indie Blackwood is a popular cheerleader with a football-star boyfriend. On the surface, her life looks perfect. But when a guy dies right before her eyes and an ancient family Bible is stolen, Indie's world spirals into darkness. Turns out, Indie has a destiny. And it involves much more than pom-poms and parties. If she doesn't get the Bible back, every witch on the planet will die. And that's seriously bad news for Indie, because according to Bishop, the hot warlock who has an uncanny knowledge of everything that matters, she's a witch, too.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Ever wonder why much of American Christianity is pro-spanking, pro-tough-on-crime, anti-gun control, pro-war, and hell-affirming, even though Jesus taught mercy, non-violence and enemy love? When Michael Camp started deconstructing his evangelical faith, he noticed a pattern. The doctrines he questioned—original depravity, substitutionary atonement, God-ordained genocide in the Old Testament, the doctrine of hell, etc.—were all tied to retribution and violence.

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding...it guarantees a deeper, sharper understanding of the realities of branding and brand management.

¿Le gustan las historias sobre dioses y espíritus, gigantes y monstruos, damiselas en apuros y héroes inteligentes? Puede disfrutar todo esto dentro del folclore africano, en un vasto y variado entramado de historias de cientos de culturas, cada una con sus propias tradiciones y valores.

This is the first study to explore fully the myth of America as reflected in the nation's popular music. Beginning with the songs of the Pilgrims and continuing through more than two centuries of history and music, Born in the U.S.A. shows the emerging American myth and gives a close reading of the compositions of songwriters as diverse as William Billings, Henry Clay Work, Irving Berlin, Woody Guthrie, Bob Dylan, and Bruce Springsteen.