Political Career

Does it sneak up on you on holiday when your mind finally has time to wander? After a bad day in the office where your ideas have gone unnoticed? We all have days when we idly dream of a new life. But this is different. The Career Change Guide is designed to take you from the confusion and indecision that stops you doing anything, to a clearer picture of the kind of work and life you want, with concrete steps to make it a reality. Get your brain into gear and equip yourself with the tools to become a committed career redesigner. 

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

El lenguaje es la herramienta fundamental que marca la diferencia. Las palabras adecuadas pueden hacernos ganar y las equivocadas pueden hacernos perder. Esto es aplicable a cualquier ámbito: a la vida cotidiana, al mundo de los negocios y, por supuesto, a la esfera política. El lenguaje “ganador” en política tiene que surgir de las ideas. No hay política sin comunicación. Y dejémoslo claro desde el principio, las palabras adecuadas pueden cambiar el modo en que una persona piensa.