Myth Business

Short on time? Maybe you’ve already read the book, but need a refresh on the most important takeaways. In a quick, easy listen, you can take the main principles from E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It!

THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER What if charisma could be taught? Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected. Drawing on...

Every contractor has a sacred number. A metric they inherited from a conference, a mentor, or an industry spreadsheet. A number that says the business is healthy—even when the bank account doesn't agree. For Eli Thompson, that number is 45% gross margin. And it's about to cost him everything. When Pinnacle Communications launches a new AV department and loses three consecutive bids—each by close to 15%—Eli has no explanation. His costs are right. His labor is tight. His margin target is exactly where it's always been.

This is a summary of Michael E. Gerber's The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001), which explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: because they don’t understand the work of running a business....

We are often told to focus on things that are within our control. But for Black executives in corporate America, it is the only way to survive. As Barron Witherspoon, Sr. learned, getting ahead as a Black executive meant possessing a higher tolerance for hardship than his white peers. Intrigued by this reality and its prevalence in the modern workplace, Witherspoon shares his real-life experiences working within a corporate environment to help aspiring Black leaders navigate their career trajectory and longevity.

Motivation is key to achieving your most ambitious goals. Truly understanding this tricky concept and how to make the best use of it is the first step towards success. We often see motivation as an intrinsic characteristic of the human being but actually, motivation is obtained through result of process, not by doing nothing! In The Motivation Myth Jeff Haden dives deep into this subject. Success is not meant for a small group of lucky people, it's destined for each individual that takes the time to understand the true nature of motivation and puts it to practice.