Marketing Budget

What's the first thing you think of when you hear the word budget? It's a meager little word, one that all too often comes after tight. Maybe you think of this word as an adjective, something to describe a cheap and substandard car or hotel. Budget brings to mind rationing, a kind of money diet. If you're like many people, budgeting is something you do with a kind of deflated spirit: budgeting means bargain bin quality and the sad sense that what you want is going to be just out of reach.

The number of self-published titles in 2013 increased to more than 458,564. Competition for readers is tough, so your marketing has to be tough, as well. In the short book, self-published author and founder of eBookIt.com, Dr. Bo Bennett, outlines 101 ideas that you can implement to make your book stand out from the crowd. Some of these ideas take expertise, some cost money, but many are free and fairly simple to implement. Start implementing some of these strategies today and watch your sales skyrocket.

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

In this book, we'll look at ways to uncover your own personal psychology behind money, as well as practical methods to make and reach finance goals. From saving pennies here and there by cutting out mindless spending to rethinking your approach to saving entirely, we'll tackle your money issues the simple way: day by day. We'll consider realistic ways to save money, but also look in-depth at what it really means to live a minimalist life and what the true value of the items in our lives actually is.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

A funny, inspirational audiobook about how to build a brand. Number one New York Times best-selling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Scott Dikkers, founder of theonion.com takes you back to the hardscrabble creation and unlikely rise of The Onion to a multi-million-dollar entertainment brand. Along the crazy and heart-wrenching journey are powerful principles and marketing ideas that apply to any kind of product or service. 

Are you tired of seeing the ads on social media, promising you immediate success, fame, and financial freedom if you just buy this one course, or this one book? So was I. After years of trying to get the bars on the graphs of my KDP sales dashboard to rise, I figured out a few things. So, I started researching; read a few books, took a few of those courses, and even bought a few of those programs for content creation, marketing, etc. What I found as I sifted through the information was the cold hard truth about indie marketing, and not one aspect of it is a fairy tale.

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

The Startup Growth Book is the culmination of Andrew’s 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew’s experiences scaling over 100 startups in over a dozen nations and languages.

In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they'd opened their own brewery on the Gold Coast in Australia called Black Hops. It's been an epic journey, from "the little situation" in China, to a collaboration with the biggest entertainment franchise on earth, and finally - launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget.

It’s not enough to have a great reel and be nice to deal with, if the value of the product you are selling or the service you are delivering is not clearly explained to the client. You have to be able to present the prices of your service offerings in a professional manner and overcome clients’ objections ahead of time. The issue of presenting your prices has raised a healthy argument.

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you’re not convinced, at least be honest: How much have you spent on your website, thinking that this time you’ll get the right design that will send the value of your business skyrocketing? It didn’t move the needle, did it? That’s because your website is The Golden Toilet, and you’ve flushed far too much money into it without a clear plan for growth. 

Have you always thought that your life would change if you could invest in real estate, but the number-one thing holding you back has been the lack of cash to make a down payment? If you were able to invest in real estate tomorrow, with the little that you’ve got in the bank, would you do it? Yes. There’s no doubt at all, you would do it. Why don’t you then? Because, like many others, you think that you need heaps of cash to get into the real estate game. If you have the right mindset, then low funds don’t matter at all.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Introducing "Vending Machine Business: From Zero to Passive Income"—the budget-friendly guide that will show you how to build a profitable vending machine business and pave your way to financial independence. Imagine a life where money flows effortlessly into your bank account, allowing you to pursue your dreams without worrying about bills and debts. With this comprehensive guide, you'll discover the secrets to creating a profitable vending machine business that generates passive income streams, paving the way to financial freedom.

Get tons of practical ideas for what you can do to drive more traffic and business Online and get inspired to do your best marketing. Learn practical ways to batch your highest value marketing tasks and tackle them in a concerted push, and get motivated to hustle harder for your business. Get in-depth advice on what 20% of digital marketing efforts will get you 80% of the results. From the most important aspects of persuasive design to turning your website into a traffic magnet. Get inspired by hundreds of ways to help people trust your company.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

In Facebook Marketing: The Definitive Beginner's Guide: Leverage Facebook, Maximize Your Exposure and Reach Tons of Potential Customers on a Shoestring Budget you will learn the best ways to promote your business or products on Facebook, taking advantage of the various tools available today. You will find out how to properly setup Facebook pages, how to operate them, how to make the best of Facebook groups and of course Facebook advertising campaigns.