Industry Analysis

The Internet changed everything. Alec Ross, in his book The Industries of the Future, discusses how technology has completely changed several industries both for the better and for the worse. In this volume of Summary Shorts, we will analyze, discuss, and summarize the core concepts of The Industries of the Future by Alec Ross.

Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.