High Theory

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

Corey Chaos, teen YouTube sensation, just needs a break from his hectic schedule. Ever since his musical talent was "discovered" by the right person at the right time, his life has been a steady stream of interviews, screaming fans, TV shows, screaming fans, Instagram lives, and did he mention the screaming fans? He'd give anything to be a normal teen again, even for five minutes. So, when his agent suggests staying at his pool house for a month to get away from the stress, Corey is on the next plane to snowy Twin River, Wisconsin.

Schapiro shows that familiar theories of inclination fail to provide compelling answers to these questions, as they make being inclined to perform an action either too similar or too dissimilar to the action itself. The moment of decision is your will at a crossroads. Feeling Like It provides a concise and accessible investigation of a new problem at the intersection of ethics, philosophy of action, and philosophy of mind.