It's Not Luck cover art

It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

By: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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About this listen

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company Management Management & Leadership Business Leadership Marketing Process Improvement
All stars
Most relevant  
This book helped my brain to look at different angles at every thing. Worth listening.

Amazing Book

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couldn't stop listening to it. very inspirational. narrator makes it interesting too! many words of wisdom throughout the book.

love it!

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I found some of the ‘conflict’ scenes a little hard to listen to, only because they were realistic and reminded me of my own tense meetings.
Great story with some valuable learning woven in.

Great follow on from The Goal.

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loved the book, specifically the story. the author is a genius, and his concepts are game changing.

Brilliant

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Because the file is offered as one big file without chapter.
You have no choice but to listen the story ｆrom the beginning.
And it is a low-quality sound, too.

I would like to recommend you to buy CD.

not suitable for English learning

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