Health Behaviour Theory

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix.

Descubra las profundas conexiones entre mente, cuerpo y sociedad en "Psicología de la salud: comprender la psicología en la teoría y en la práctica". Este libro le guía a través del fascinante mundo de la psicología de la salud y le revela cómo los procesos psicológicos influyen en nuestra salud y viceversa. Desde los fundamentos de la teoría hasta las estrategias tangibles para la práctica, el autor ofrece una guía sólida y accesible que resultará atractiva tanto para el científico como para el profano.