Fashion Industry

In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation.

When a $3 million Bulgari diamond necklace disappears into thin air during a locked photo shoot, the suspects are all on set. There’s the magazine’s new editor-in-chief with much to prove, the tarnished photographer she’s indebted to, the fallen star who swooped in when her young rival got sick, and the grandiose stylist. But it’s the lowly assistant who must solve the case—and find the gems before taking the blame.

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour.