Crisis Communication

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Want to make sure you can keep your family fed despite rising food prices and when there are food shortages? In this book, you will discover how your family can survive during a food crisis, even when food becomes more expensive or unavailable. Global threats are creating a massive shift in food production and distribution systems, and world leaders worry that food shortages are impacting more people than ever before. Learn about the global food security crisis, how to feed your family during a food shortage, and what we can learn from how families survived the Great Depression.

What makes some leaders so effective when the stakes are high, while others fall short? Why are some able to not only survive but to lead their organizations to new heights even in risky, fast-changing times? The answer is succinct but multi-layered: such leaders display courage, judgment, and fortitude. High-stakes leadership does not require unnatural powers, nor is it predicated on a dangerous situation. The three signature character traits can be cultivated by anyone at any level in any organization, big or small.

Before you can lead change, you must first learn to communicate effectively.Sync or Swim will help you: break through apathy and cynicism to inspire teamwork; empower and energize frustrated colleagues; and create an engaging work environment.

Whether you are forced to negotiate a high-pressure business deal or confront an angry family member, within the chapters of this book you will learn how to manage your emotions and quickly process information during stressful situations. You will learn how to effectively read your counterparts and how to decipher their words and body language. This book will properly prepare you for conflict and how to effectively use these skills in multiple real-world situations.

Everybody messes up. In relationships. In business. In life. It's a fact of human nature that we're flawed. People aren't inherently bad, but humans tend to do a lot of bad things. Everyone has engaged in behavior they're not proud of. We all have secrets, and we're all prone to traits and impulses we wish we didn't have. History, literature, and music for centuries have given us examples of falls from grace, tragedies, and fatal flaws.