Building Athletes

The power to become better, greater, more refined versions of ourselves is something that each one of us possesses. It is a power with which we are born, like infinite gold inside the equally infinite mine shafts that are our minds. Now, to get at that gold - there is the rub. Since time immemorial people have struggled to manage the darkness within themselves. How do we reckon our possibilities with our capabilities? How do we overcome the difficulties within? How do we shake off the invisible sandbags that seem to drag us down and run faster, jump higher, push harder?

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Building Mental Toughness for Young Athletes is a motivational, science-backed 30-day challenge designed to help kids build inner confidence, bounce back from mistakes, and stay focused in high-pressure moments.

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

Teen Athlete Excellence is your game plan. This isn’t just another sports nutrition book; it’s a proven guide to building lasting habits through teamwork and trust. In just six weeks, you’ll learn how to guide your athlete’s nutrition choices without power struggles or micromanagement.

Pro athletes are in a unique situation. They have a shot clock ticking down the time until retirement more quickly than nonathletes do. The Money Playbook offers athletes a way to enjoy their post-career days just as much as their playing days.

Coaching a football team is no child’s play–you need to have a burning passion, strong knowledge of the game, and a solid work ethic. Above all, you need to have the ability to bring out the best in every member of the team to win on and off the field.

Dive into Unleash Your Peak Financial Fitness and embark on a transformative journey that unveils striking parallels between physical prowess and financial triumph. Learn how elite athlete strategies can mold your financial destiny. This book navigates the intersection of fitness and finances, revealing the shared principles of commitment, consistency, and long-term vision. Just as athletes aim for milestones, you'll grasp the art of setting realistic financial goals and crafting a strategic roadmap.