Building Athletes

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Is your young athlete struggling with confidence, fear of failure, or staying focused under pressure? You're not alone—and you're not without solutions. In today’s competitive sports environment, talent and physical skill are only part of the equation. What truly separates good athletes from great ones is mental toughness. Yet most kids are never taught how to build the mindset needed to thrive under pressure.

The power to become better, greater, more refined versions of ourselves is something that each one of us possesses. It is a power with which we are born, like infinite gold inside the equally infinite mine shafts that are our minds. Now, to get at that gold - there is the rub. Since time immemorial people have struggled to manage the darkness within themselves. How do we reckon our possibilities with our capabilities? How do we overcome the difficulties within? How do we shake off the invisible sandbags that seem to drag us down and run faster, jump higher, push harder?

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Think about the best athletes you’ve ever known. Consider what set them apart from other athletes. What made them so effective? This book will teach you to set yourself apart and be truly mentally tough. Many books tell you what you need to do. This book explains the "how" and is full of practical tools. The truth is that every great athletic feat is first achieved in the mind, and you can and will learn this mindset in this book.

Teen Athlete Excellence is your game plan. This isn’t just another sports nutrition book; it’s a proven guide to building lasting habits through teamwork and trust. In just six weeks, you’ll learn how to guide your athlete’s nutrition choices without power struggles or micromanagement.

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

Pro athletes are in a unique situation. They have a shot clock ticking down the time until retirement more quickly than nonathletes do. The Money Playbook offers athletes a way to enjoy their post-career days just as much as their playing days.

Coaching a football team is no child’s play–you need to have a burning passion, strong knowledge of the game, and a solid work ethic. Above all, you need to have the ability to bring out the best in every member of the team to win on and off the field.

Are you a parent, coach, or grandparent concerned about the stress, setbacks, and self-doubt that come with competitive sports? Do you want to help your athlete build resilience, confidence, and mental toughness, but aren't sure where to start? This book is your complete guide to nurturing a winning mindset in young athletes. Through real-life baseball stories and proven strategies, it empowers them to face challenges on and off the field with strength and determination.

Making Sound Money Moves is a must-consume playbook on money and behavioral psychology that will turn financially illiterate jocks into money-managing rockstars. Every topic was meticulously curated for the aspirational millionaire. You don't have to be a professional athlete to score sound money management tips from this book.

Dive into Unleash Your Peak Financial Fitness and embark on a transformative journey that unveils striking parallels between physical prowess and financial triumph. Learn how elite athlete strategies can mold your financial destiny. This book navigates the intersection of fitness and finances, revealing the shared principles of commitment, consistency, and long-term vision. Just as athletes aim for milestones, you'll grasp the art of setting realistic financial goals and crafting a strategic roadmap.

Suddenly Wealthy lays out a playbook that is critical for pro athletes who want to be empowered by real-life examples and insights demonstrating how to keep and grow their wealth. This audiobook will help athletes get their mind right, adjust, and adapt to their mentality and lifestyle. Being mindful of overall behavior around finances will empower athletes to take control of their life and have a successful financial strategy for years to come.