Building Athletes

The power to become better, greater, more refined versions of ourselves is something that each one of us possesses. It is a power with which we are born, like infinite gold inside the equally infinite mine shafts that are our minds. Now, to get at that gold - there is the rub. Since time immemorial people have struggled to manage the darkness within themselves. How do we reckon our possibilities with our capabilities? How do we overcome the difficulties within? How do we shake off the invisible sandbags that seem to drag us down and run faster, jump higher, push harder?

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the...

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Is your young athlete struggling with confidence, focus, or fear of failure? Building Mental Strength for Young Athletes is a powerful 30-day audio challenge that gives kids the mindset tools they need to thrive—both on and off the field.

The New York Times bestselling author and human performance expert tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three. Gnar: adjective, short for “gnarly,” def: any environment or situation that is high in perceived risk and high in...

Transform youth sports anxiety into mental toughness with practical sports psychology tools for parents and coaches. Whether you are commuting to practice or navigating the tense car ride home after a tough loss, this uplifting guide provides a clear roadmap for resilience. You will easily learn...

The most important moment in youth sports happens in the car ride home —not on the field. As a sports parent, you know the feeling. Your child walks off the field quieter than usual, shoulders tight, and you want to help. But what should you say? Most parents don't realize that the invisible work —how you respond to failure, when you stay quiet, and what you reinforce in those small moments —shapes whether your child builds real confidence or carries pressure that follows them off the field. Raising An Athlete is not about developing professional players.

NATIONAL BESTSELLER Break free from crippling self-doubt, readjust your mindset, and step into confidence—no matter the situation. As Dr. Cindra Kamphoff knows from working as a top mental performance coach to business leaders and professional athletes, confidence isn’t an elusive trait...

Read by the author (with her native Australian accent)! Discover a life of resilient hope and develop the endurance you need to keep moving forward in life--one mountain at a time--through this 100-day devotional journey from bestselling author, speaker, and activist Christine Caine. Christine...

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

Nobody is coming to rescue you from the life you keep choosing. Most people do not blow up their lives all at once. They drift. They tolerate. They call it “being practical.” They stay in the job, relationship, identity, routine, or version of themselves that no longer fits because it is familiar, stable, and only quietly eating them alive. Burn Your Boats is a no BS, irreverent, and practical guide for anyone who knows something needs to change but has spent way too long pretending everything is “fine.

Today’s athletes have more opportunity than any generation before them. They can earn, build an audience, launch ideas, use artificial intelligence, invest, and own more of what they create. Yet most are still trained only to perform. They are rarely taught to build. Athletes Who Build is a...

The most important moment in youth sports happens in the car ride home—not on the field. As a sports parent, you know the feeling. Your child walks off the field quieter than usual, shoulders tight, and you want to help. But what should you say? Most parents don't realize that the invisible...

In this informative and inspirational book, Coach K, Duke University's head basketball coach, tells readers how he coaxes peak performances from his team, relying on lessons he learned as a captain in the U.S. Army. Duke University's head basketball coach Mike Krzyzewski has proved himself a...

Did you know that nearly 70% of young athletes drop out of their sport before they even reach the age of 13? That's not what we want for our young athletes—and the reason this happens is one that, as parents and coaches, we can avoid. The reason kids drop out of sports so young is pressure. They feel immense pressure to win and not to let their teammates and coaches down. The result is stress, anxiety, and, in the worst cases, burnout. But sport shouldn't be like this.

Pro athletes are in a unique situation. They have a shot clock ticking down the time until retirement more quickly than nonathletes do. The Money Playbook offers athletes a way to enjoy their post-career days just as much as their playing days.

Parents shape their young athletes' mental strength through everyday interactions, creating the foundation for both athletic success and life skills. This comprehensive guide gives parents the tools they need to build resilience, confidence, and mental toughness in their young athletes.

I play sports and you can too! Whether it’s building teamwork in volleyball or resilience and perseverance in relay, join Olympian and professional hockey player Kendall Coyne Schofield for a fun and empowering picture book celebrating girls participating in sports. Dream big and encourage...

Coaching a football team is no child’s play–you need to have a burning passion, strong knowledge of the game, and a solid work ethic. Above all, you need to have the ability to bring out the best in every member of the team to win on and off the field.