Behavioural Insights

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Understanding and Supporting Kids with ADHD & Behavioral Wonders is a compassionate, clear, and practical guide for anyone raising, teaching, or caring for children who experience the world a little differently. Whether you're a parent navigating daily routines with an endlessly energetic child, a teacher seeking new strategies to reach your students, or a caregiver trying to better understand the behaviours you see, this book offers insight, encouragement, and real-world tools to help.