Behavioural Insights

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Master the psychology of decision-making and outsmart the cognitive biases secretly controlling your money and career. Instead of acting like perfectly rational calculators, humans are messy, emotional, and driven by hidden social pressures. Perfect for your morning commute, this...

Understanding and Supporting Kids with ADHD & Behavioral Wonders is a compassionate, clear, and practical guide for anyone raising, teaching, or caring for children who experience the world a little differently. Whether you're a parent navigating daily routines with an endlessly energetic child, a teacher seeking new strategies to reach your students, or a caregiver trying to better understand the behaviours you see, this book offers insight, encouragement, and real-world tools to help.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world. 

Decode the hidden psychology of decision-making to outsmart cognitive biases and break destructive everyday habits. Whether navigating a high-stakes workplace environment, managing personal finances, or simply trying to stay mindful during a chaotic commute, your choices are rarely as rational...

Insight leads to success. The more you can rely on insight rather an analytical process, the better. Using an analytical process can be helpful and has its place at times, but studies have shown that an answer to a problem derived from using insight is 16 percent more likely to be correct than when using a longer, analytical process. So, get this guide and gain insight today!