Arab World

In 2013, just two years after the popular overthrow of Hosni Mubarak, the Egyptian military ousted the country's first democratically elected president - Mohamed Morsi of the Muslim Brotherhood - and subsequently led a brutal repression of the Islamist group. These bloody events echoed an older political rift: the splitting of nationalists and Islamists during the rule of Egyptian president and Arab nationalist leader Gamal Abdel Nasser. Fawaz Gerges, one of the world's leading authorities on the Middle East, tells how the clash between pan-Arab nationalism and pan-Islamism has shaped the history of the region.

This book is a practical map that will help you understand the people and demystify the culture of the Arab world - the beliefs, values and social structures that determine how business is conducted and how things are done. This is not a sterile list of dos and don'ts. This book will help you develop a deeper knowledge and understanding of the motivators of behavior. It will also widen your perspective and arm you with the knowledge that will enable you to float with ease and confidence from one situation to the other.

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.

Durante siglos, viajeros, diplomáticos y políticos (hombres, en definitiva) dibujaron el inmenso territorio que va desde Marruecos a Afganistán como un "Oriente" a la vez exótico y amenazante, plagado de fanatismo y en el que la parte femenina de la sociedad raramente aparecía sino era bajo velos y sumisión. "El mundo árabo-islámico como ellas nos lo contaron" es todo lo contrario: un relato de mujeres periodistas sobre mujeres árabes y musulmanas que estudian, trabajan, luchan.

La historia de este largo, convulso y complejo tema histórico, que relata el por qué de la larga enemistad entre estos dos pueblos de Oriente Cercano, hoy enfrentados en una guerra que parece imposible de solucionar. En este primer capítulo, nos trasladaremos incluso a los antecedentes más remotos, para comprender el comienzo de tan largo conflicto, hasta el siglo XX, cuando tras el anuncio de la creación del Estado de Israel, se iniciaron los primeros enfrentamientos.