Arab Business

This book is a practical map that will help you understand the people and demystify the culture of the Arab world - the beliefs, values and social structures that determine how business is conducted and how things are done. This is not a sterile list of dos and don'ts. This book will help you develop a deeper knowledge and understanding of the motivators of behavior. It will also widen your perspective and arm you with the knowledge that will enable you to float with ease and confidence from one situation to the other.

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.