Showing results by narrator "Shirit Oren" in All Categories
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The Need Behind the Need
- A Field Guide to Selling What Buyers Actually Want to Buy
- By: Shirit Oren
- Narrated by: Shirit Oren
- Length: 6 hrs and 36 mins
- Unabridged
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Every buyer tells you what they need. Almost none of them tell you the real reason they're buying. After 25 years of closing deals, from cold calls to a billion-dollar account, sales veteran Shirit Oren has learned one thing that separates good salespeople from great ones: the ability to hear what buyers cannot say. The Need Behind the Need is a field guide to the skill most sales books skip. Not scripts. Not funnels. Not hacks. The skill of uncovering the hidden operational, financial, and personal needs that actually drive buying decisions—and building your entire sales motion around them.
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The Need Behind the Need
- A Field Guide to Selling What Buyers Actually Want to Buy
- Narrated by: Shirit Oren
- Length: 6 hrs and 36 mins
- Release date: 22-05-2026
- Language: English
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