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A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition. What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research – spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners – reveals that their greatest asset is something less tangible: intuition. That instinctive ‘gut feeling’ often determines who seizes opportunities and who misses them.

What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role. You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource.

In an ideal world, we'd succeed based on our actual skills and performance. But in the real world, subtle perceptions and stereotypes - about appearance, race, gender, experience and more - colour others' perceptions. The result might be that your hard work isn't noticed or appreciated, your effort doesn't lead to proportional rewards and your good ideas aren't taken seriously. But it doesn't have to be that way. As Harvard Business School Professor Laura Huang has discovered, there's a way to flip stereotypes and obstacles in your favour.