Showing results by author "William Royall Jr" in All Categories

PromoTix University Class is a structured, step-by-step audio learning experience designed for event creators who want clear, actionable education—no interviews, no discussions, no fluff. Each episode functions like an audio “classroom,” guiding you with instruction through the exact strategies, systems, and frameworks used by successful event producers around the world. From building your event business from scratch when you don't know where to begin, to scaling a successful company into new markets, PromoTix University Class breaks down complex topics into simple, practical lessons you...

PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade ...