Showing results by author "Will Storr" in All Categories

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

‘Will Storr is one of our best journalists of ideas … The Status Game might be his best yet’ James Marriott, Books of the Year, The Times What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in groups?...

When Alexander Litvinenko set out for London's Millennium Hotel one November day in 2006, he already knew he was embroiled in a political conflict. The dissident Russian agent had, after all, fled Moscow to escape the wrath of Vladimir Putin and the country's feared security service. What he didn't realise was that the men he would drink with that afternoon were about to throw him into another battle: a brutal fight with a little-known but devastatingly toxic poison.

Las historias moldean lo que somos, desde nuestro carácter hasta nuestra identidad cultural, nos impulsan a realizar nuestros sueños y ambiciones y dan forma a nuestra política y nuestras creencias. Las utilizamos para construir nuestras relaciones, para mantener el orden en nuestros tribunales, para interpretar los acontecimientos en nuestros periódicos y medios de comunicación social. Contar historias es una parte esencial de lo que nos hace humanos.